The Importance of Google+ to Your Blog Marketing Strategy

With the integration of Google+ content with search results, it is advised that bloggers should include the seven-month old social network to their blog marketing efforts. If you want to boost your blog’s traffic, now is the time to build your Circles and prioritize it more than your fans and followers.

Here’s why Google+ should become an important part of your blog marketing efforts.

The Real Growth is in the Horizon

Google’s Senior Vice President for Engineering Vic Gundotra recently reported that the social network now has 90 million users. Almost getting ahead of Twitter and its 100 million tweeps, this growth claims that Google+ is not dying. In fact, this is just the beginning for the young social network.

Google+ was already integrated with Gmail, Google Docs, Chrome, Google Reader and YouTube. Other than that, the search engine giant redesigned its menu header to incorporate its social network. Meaning, they also unified their various offerings. In turn, it’ll be easier for bloggers to share content from one platform to another using Google+.

Search Plus Your World

Google’s Search Plus Your World lets you boost your blog site’s visitors. With its integrated personal and social search, other users who are logged in to their Google+ account can see the content you shared on the social network. Whether its effect on the search engine optimization industry is positive or negative is still a debate. But one thing is for sure: Google+ is one social network that bloggers shouldn’t ignore.

The Inevitable Change in SEO

Because of the search algorithm changes and the release of Search Plus Your World, Google+ can definitely help you get ahead of your competitors. Despite the outcry of other users and social media sites that the search engine giant is ruining its results, this is an inevitable change.

Whether personalized search turns social in the coming months or years, people will continue to whine about the changes. As a blogger, you can either decide that you don’t really want visitors to your blog or adapt to it and make the switch. Regardless of this, the search result will continue to change as the Internet matures.

Google is where most online content marketers including bloggers, base their traffic source. That’s why they create SEO strategies that will help them rank on the search engine giant’s result pages. If you’re one of them, the mentioned changes imply that you should start creating your blog’s online presence on Google+ now.