Creating a Content Marketing Plan for Your Blog

In order to come up with story ideas for long-term publishing, you need to have a story budget. No, it’s not about the cash that you have to spend. It’s about planning what you’ll post on your blog in the coming days, weeks or months. It’s basically creating a schedule on what to post and when to publish it on your blog while sticking with it.

Keep on reading to know what posts you can publish based on your content marketing plan.

Annual Postings

Just like in birthdays and anniversaries, your annual content should be a celebration, an event, or an announcement that your readers can anticipate. It can be a website update, launching of an annual industry white paper or eBook, or yearly conference.

Bi-annual Postings

Twice a year, conduct an event that’s worth video-taping such as a webcast or podcast. That way, your readers will find out what’s in store for your blog in the coming months or years.

Quarterly Postings

Just like taxes, you should also publish important content assets of your blog in a quarterly basis. It can be a series of white paper or eBook, animated infographic, a special eNewsletter issue, or a contest announcement.

Monthly Postings

Releasing a regular issue of your blog’s eNewsletter, an interview with an expert, or an announcement of an offline gathering between you and your readers are example of what you can publish on a monthly basis.

Weekly Postings

A weekly content is one way to break the text between your blogs. You can post a photo gallery or a video content, update your website catalog, or create a weekly round-up of your write-ups within the week.

Daily Postings

A daily post is something that each blogger must achieve, as it can help search engine bots to easily index your blog. A daily dose of fresh content is one thing that search engine bots and readers love about a blog. Post news updates about your blog on a daily basis. You can share user-generated content submitted by your readers on it as well.

Although it is challenging, creating your content marketing plan is one way to engage your readers anytime. In turn, it will help you build awareness among your potential market and generate leads that can increase your brand’s revenue. However, you don’t have to do it overnight, as it takes thorough consideration of what matters most to your readers.  What’s important is that you can create a content marketing plan that you can adhere to.