Seven Blog Traffic Stats That You Should Know

Indeed, having your own blog requires you to learn a lot – how will you set up the blog in the first place? How will you optimize your website and push it to the top? Some of the things that you should know your way around with are blog traffic statistics. Yes – there are different types of blog traffic stats, and it’s not just about mere page views.

Below are the seven blog traffic statistics that you should know about.

1. Page views. Page views, in general, are the number of times your web pages are viewed by online users. Counting page views is considered as the standard measurement of traffic and popularity among websites and blogs because Internet advertisers often look at the statistics. It helps them visualize how often their ads will be seen by their target consumers.

2. Page views per visit. This statistic tells you the number of pages that visitors check whenever they go to your blog. For instance, one visitor may leave after he has read the post that he intends to check. Meanwhile, another visitor may look at your other posts or pages that you linked to. If page views per visits go down, it may indicate that the way you position your information does not encourage visitors to go to your other pages or posts. If it goes up, it means that you’re doing great in terms of on-site linking and you must keep it up!

3. Percentage of new visits. This statistic shows how many of your visitors have visited your site for the first time. Although the number may not be 100% accurate, it will give you an idea of how visible your site is. You will also determine if your website is still able to attract new visitors – if your blog is thriving or dying.

4. Unique visitors. In relation to the entry above, the uniqueness of your readership is also important. Unique visitors’ stats will let you know how many online users have visited your site within a specific time span.

5. Time spent on site. This statistic allows you to know how much time your visitors spent on your site before opting out. If visitors spend less than 10 seconds on your blog, it might mean that your blog or content is not what they are looking for. If your posts and elements are interesting enough for your target readers, they will stay on your site longer.

6. Traffic source or referrers. These are the other websites that directed visitors to your site. Referrers can be anything from search engines, blog directories, article directories, social media sites, social bookmarks and so forth. By learning these statistics, you will know what marketing strategy works the best.

7. Bounce rate. Bounce rate indicates the number of visitors who came to your site but left without clicking any of your links – or anything else. For instance, if a visitor was directed to your site via Twitter and left right after reading the post on that page, that is a bounce. Meanwhile, if they clicked on anything in your page that may have interested them, it’s no longer considered a bounce. This indicates how engaging your content is, and how interesting your links (anchor texts) are.

There are numerous tools and plug-ins that can help you identify these blog traffic stats. Using such tools can effectively help make your blog better and friendlier for online users.