How to Keep Blog Visitors Hooked on Your Site
Do you have a high bounce rate? Do visitors come back to your blog after reading it for the first time? If you don’t know the answer to these questions, it’s time to give your metrics an in-depth look. It will reveal a lot of things about user behavior and the general usability of your website. If you’re like most website owners, you must be struggling with high visitor turnovers.
But there are a select few of blogs which receive repeat visitors. So what makes them different from the rest? It’s time to find out. Read on below. We’ll help you implement strategies that will allow your site to get more with less.
Be able to show proof – if you take a look around the web today, the most popular sites are inevitably those that have personal twists. For example, weight loss blogs that show pictures and outline the daily struggles of the dieters tend to do well. Similarly, you can make your site stand out in the internet marketing niche space by posting your weekly/monthly goals and if you met them.
Write the right content – anyone will tell you that you should write good content, but are you writing the right content for your audience? It is important to give the visitors what they want in terms of information, entertainment, or humor. If you’re not sure if you’re meeting visitor needs, check the comments to see if it is read and appreciated. Write more on the topics that get a link back from other sites or are shared by readers.
Use internal linking – keep your visitors hooked on your website. One of the best ways to stop them from leaving is to use internal links. Point them to other pages that they might be interested in. If you’re using WordPress, download the “related posts” plug-in. Similarly, you can manually insert the links within the post itself.
Encourage readers to comment – when there is a conversation going on in your blog, it is now possible to create a “community”. In this sense, people will keep checking back at the site to see what others have to say. And of course, to check out if you posted a new article.
Get them to sign up – another effective way to keep your visitors coming back is to get them into your mailing list. Receiving regular newsletters from your site on their inbox will inevitably make a significant percentage of your readers convert into buying customers.
