It is a given that you need to promote your blog. There are several promotional methods that you can exploit to introduce your blog to the world and keep it in the limelight. One of the proven ways to promote your blog efficiently is through email marketing. Its ability to increase awareness and traffic that can be translated to profit is unparalleled yet understated.
Some bloggers forget the importance of email marketing because of the emergence of social media marketing. However, if you want to start reaching more audiences personally, you should venture on email marketing too.
Below are some tips on how you can utilize email marketing to your advantage.
Ask for permission. This one’s very important: it is not appropriate to gather email addresses here and there and just send them your blog updates, newsletters or RSS feeds without permission. You should be able to establish trust. If your email suddenly appears in someone’s inbox, they might think that you are a spammer and just ignore your email altogether. Worse, you might just get reported.
Give a sneak preview of your planned posts. When sending an email to your audience, make it a point to give a sneak preview of the posts that you are planning to publish the following week. This way, you can establish excitement and anticipation among your audience. If your titles and brief descriptions are compelling enough, they will certainly watch out for your next posts.
Utilize email marketing services. Use a marketing service dedicated for email marketing. Such service will automate the backend systems for subscribing or opting in, listing and unsubscribing. It will help you track and manage your email lists and ensure that all of the subscribers get their dose of your blog updates on a regular, scheduled basis.
Be consistent. See your email newsletter as your very own representative. As a representative, it must be consistent with your blog and niche’s appeal and general theme. You need to be very clear of the type of content that your newsletter will carry. Set a specific day of the week or month when they will be sent out. Even the color and font should coincide with your blog’s theme.
Do not forget the call-to-action. You should focus on your email’s content: correct. However, you should not forget to include a compelling conclusion and call-to-action despite the goal of making your email newsletter as informative as possible. Drive your audience back to your blog site, or else they will just rely on what your email newsletter contains thinking that they already got the main idea of your latest posts.